Like hotels, multifamily properties are developing unique brand identities that set them apart from other offerings in the market. Driven largely by the residence’s distinctive aesthetic, property designers are taking their inspirational cues from hotels, resorts, restaurants and other experiential environments. Each public space is thoughtfully curated to draw people in and help build community. Much like a hotel, these can include outdoor firepits, luxurious lobbies, mood-setting music, as well as added conveniences like concierge services or mini convenience stores for last-minute necessities.

In light of recent world events, “community is the new amenity,” according to Angela Harris of TRIO. Residents want to feel at home and connected to the entire property, not just their individual dwellings. A variety of communal spaces helps them connect with each other and entertain friends and loved ones. And when socialization and convenience mix, it’s a win-win. Top-of-the-line fitness centers, children’s play areas, and dog runs bring people together while making their daily lives easier. We’ll continue to see amenities become more and more unique as properties elevate them as part of their brands. Pickleball courts, meditation spaces, maker studios, and homework libraries for teens are some examples of this. The key is understanding your target demographic and designing amenities to their lifestyle needs. As Zachery Mundt of EverBridge advised, “Think of these communities as neighborhoods, not buildings” and plan them accordingly.